Why Partner with Mad Science

Company Snap Shot

Mad Science

• The world’s leading brand of hands-on, educational, and entertaining science activities for kids and families
• An established and recognized company with over 25 years of history

Distribution 

• 300 hours of interactive, STEM-based content
• 162 franchised offices
• 250,000 live presentations annually
• 3,000 Mad Science Presenters

Market Reach to:

• 25,000 schools (accessing 20 million children)
• 350,000 teachers
• 5 million customer kids
• 200 million customer impressions 

Demographics 

5 Million Customer Kids

• Preschool to grade 6
• Aged 3 -12
• 60% male, 40% female
• 75% of our business is kids aged 6 – 10

Parents of our Customer Kids

• Middle to high income
• Typically university educated
• Moms are the decision maker
• Aged 35 - 45 affluent, suburban
• 90% of our programs are parent-pay

162 Franchisees

• University educated
• Sales & marketing oriented
• Entrepreneurial
• Aged 35 – 55
• Typically upper middle income
• Invest $100,000 + to get into the Mad Science business

250,000 Annual Live Presentations

• Take place wherever children are
• During school, after school, homes, camps, theme parks, community centers
• MS Presenter with small groups of 8 – 25 children

3,000 Mad Science Presenters

• Typically 18 – 25
• Fun, dynamic animators
• Lots of experience working with children
• Work part time / full time
• 25,000 Customer Schools (accessing 20 million children)

25,000 Customer Schools (accessing 20 million children)

• Established relationships with key decision makers
• Principals, teachers, PTA, etc…
• 1 – 3 visits / week
• 100% repeat business
• Both in-class and after-school programs
• Unique marketing access to ALL children in each school 

Overview 

History

Founded in 1985, brothers Ariel and Ron Shlien transformed their love for having fun and performing engaging science experiences, into a powerful distribution channel that contributes to the lives of millions of children worldwide.

Mission

To spark the imagination and curiosity of children everywhere by providing them with fun and entertaining activities that instill a clear understanding of what science is really about and how it affects the world around them.

Vision

To become the world leader in enrichment services for children, with a recognized brand that is significantly leveraged through merchandising, TV and entertainment. 

Reaches Key Markets

Albany Anaheim Arlington Atlanta Austin Baltimore Beverly Hills Birmingham Boston Brooklyn Cedar Rapids Charleston Charlotte Chicago Cincinnati Cleveland Dallas Denver Detroit Fayetteville Fort Lauderdale Fort Wayne Fort Worth   Fresno Gainesville Greensboro Hartford Hawaii Hershey Houston Indianapolis Jersey City Jacksonville Kalamazoo Las Vegas Lexington Long Island Los Angeles Louisville Madison Manhattan Milwaukee Minneapolis Montgomery Myrtle Beach Oakland Omaha Peoria   Phoenix Pittsburgh Portland, OR Portland, ME Raleigh Reno Richmond Sacramento Salt Lake City San Antonio San Diego San Francisco San Jose Seattle Scottsdale Stafford St. Louis St. Petersburg Springfield, MA Tacoma Tampa Tucson Ventura Washington Wilmington Winston Salem

Calgary Halifax Hamilton Kitchener London Moncton Montreal Niagara Ottawa Quebec City St John’s Sudbury Toronto Vancouver Victoria Windsor Winnipeg

Bahrain Brazil France India Ireland Italy Kuwait Mexico Netherlands Nigeria Oman Peru Philippines Russia Saudi Arabia Singapore Spain Thailand Turkey United Kingdom United Arab Emirates Wales

Mad Science Around the World 

Strategic Opportunities 

• Mad Science targets kids 3-12 who’s spending power is of $25 billion. 
• Continues to build its presence with expanding global distribution, promotions, and consumer products. 
• Promotional, sponsorship & consumer product partnerships available.
• Online, loyalty based Kids Club to connect and generate revenue form the 5 million children we reach annually.
• Customized hands-on education to under-privileged, inner city or third world teachers and children.

Franchise System

"Grassroots" presentations to children, parents, and teachers through:

• Birthday Parties 
• After-School Programs 
• In-Class Workshops 
• Clubs/Summer Camps 
• Community/Corporate Events 
• Shopping/Entertainment Centers

Curricula & Content

Over 300 Hours of Mad Science Programming! 

Content Library

300 hours of STEM-based content

• Featuring 2,000+ hands-on experiments
• Full coverage of elementary science topics
  • Chemistry, physics, biology, and environmental science
• Kid-Tested, Teacher-Approved programming
  • Age appropriate, curriculum correlated lesson plans
• In-school programs include Teacher Resource Guides
  • Booklets feature crosscutting concepts, vocabulary, project-based experiments, additional theme-based resources and assessment tools
• Edutainment for community and corporate events
  • Up to 500 children and their families
• Adaptable for the Web
  • All content is easily adaptable and highly interactive  

The Mad Science Group
8360 Bougainville Suite 201.
Montreal, Québec, Canada.
H4P 2G1 

Tel: 514.344.4181, ext. 107
Fax: 514.344.6695
Email: info@madscience.org